The Human Side of Sales Tax: Holly Hoffman on Avalara, Managed Returns, and Making Compliance Accessible
“The most important thing is serving others,” she explains. “It’s not about charging the highest fee. It’s about making sure businesses have the knowledge and support they need.”
The Human Side of Sales Tax: Holly Hoffman on Avalara, Managed Returns, and Making Compliance Accessible - Economic Insider
Before launching her advisory network, she worked within the Department of Revenue as an auditor. She understands the mindset of regulators, the common pitfalls they focus on, and the details that may not be explicitly mentioned in statutes but could become relevant during an audit. This insider perspective has made her a valuable ally for clients across various industries. Construction contractors, manufacturers, retailers, and even campgrounds rely on her not just to maintain compliance but to help educate their teams on why compliance is important. Many describe her work as a kind of sales tax audit survival guide, offering clarity in a process that often feels designed to confuse.



