How We Helped Dormie Workshop Build an eCommerce Website in Under 60 Days (& Drive 3.5% Increase in Conversions)
Dormie Workshop set out to add a ‘WOW’ factor to the generic custom golf headcover industry and became a worldwide business in an exciting niche market. As an award-winning creative shop, Jaimee and the Dormie Workshop team have been named “Best Leather Headcover” by Golf Digest magazine for the last six years running.
Custom since day one, Julian and the Dormie Workshop team out of Nova Scotia had been doubling their business year on year for eight straight years. With a growing community of customers, the boys envisioned bringing custom leather headcovers into the 21st century with a sales-driven website available to golfers worldwide. The ambitious goal was to improve an underperforming website (and a low conversion rate sliced off the fairway) within a tight 58 day turnaround. Through working with Pineapple, Julian delivered an intuitive and customer-focused eCommerce website in less than 60 days to meet his planned launch date - with a conversion-focused design that was easy for Dormie Workshop’s mobile-heavy audience to use. Together, we’ve launched an eCommerce website that’s helped spike conversions by X% while giving golfers everywhere a simple way to browse and buy custom leather headcovers online.