Most small businesses owners understand the importance of maximizing their social media presence but lack the time and resources to do so. In this article, we’ll look at small adjustments your business can make to establish and maintain a loyal online audience. These changes will hopefully accelerate growth and build a strong digital footprint for your brand.

How to be More Social - Content Creation and Brand Building

One of the top social media marketing tips to have on hand is this: Marketing on these platforms needs constant attention and interaction. You must be immersed within the conversation. It is key that whilst content should always be centered around creativity, posts must stay true to the business's core values.

Tailoring Content for Each Social Media Platform

When attempting to establish your business’ social media presence, it’s key to note that different platforms have different strengths that must be identified. Whilst platforms like Instagram and TikTok can be used to post high-quality short videos that snatch the attention of the scroller, Facebook and Twitter can be more useful for producing more detailed information and communicating with users. It’s all about tailoring your content to an audience.

Balancing Uniformity with Innovation

Whilst it's important to possess a degree of uniformity and create a clear brand image, creativity should also be maintained. Here, it's about mixing reliability with sparks of ingenuity so that when people scroll through their feeds, they stop at yours not just because it's familiar but because it’s irresistibly engaging.

Engaging with Your Audience

Social media success occurs when your posts transform silent scrollers into participants that are genuinely interested in your brand. This can be enhanced by creating a community space where users feel valued.

Nurturing Connections Through Engagement

Bonding with your followers is a key quality to possess when posting online. By making potential customers feel valued through thoughtful replies and insightful exchanges a sense of community is created within your business and scrollers will be more likely to get involved with your business.

Using a combination of a platforms features – polls, live chats, stories and Q&A sessions can all help to keep followers engaged in the brand.

Handling Feedback with Finesse

Feedback can come in the form of applause and critique. It is important to react proactively to both. When handling critiques it is vital to act maturely and come to an outcome that not only solves the issue but upholds your reputation for putting the customer first.

Timing and Frequency of Posts

Timing and frequency are crucial in making a great post. Understanding users' activity can allow your posts to strike the sweet spot.

• Best Posting Times: Posting when your users are most active can be critical in producing a successful post. This could be during specific periods throughout the day so make sure you pick the right one.
• Stay on Their Radar: Whilst it is important not to bombard users with information, a steady stream can create a sense of familiarity with your brand. Scheduling tools can be used to automate posting and create a rhythm to your brand's posts whilst saving time.

Harnessing the Power of Influencer Marketing

Influencer marketing has rapidly become an excellent method for spreading brand awareness in the digital era. Small businesses can make use of influencers who already have the trust of a large customer base to make their brand more visible. However, it’s not as easy as just finding an influencer and asking them to promote your product. Finding the right person is everything, so do your research: make sure the influencer can balance creativity whilst clearly communicating your brand's message and product.

Final Thoughts

Tapping into a world of daily scrollers means your business can project its brand message to millions across the world. Whilst it’s not an easy step to make, it is a rewarding one. For more practical advice, BusinessesForSale.com has everything you need to create a flourishing business.

Written by Stuart Wood, BusinessesForSale.com