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The rise of AI: How Can AI Improve Your Marketing Strategy

The rise of AI: How Can AI Improve Your Marketing Strategy

In this article we will dive deeper into AI and how it can improve your marketing strategies for 2023. AI might seem like a tool for the distant future but it is already being utilised by businesses across the globe. And for good reason too, AI is rapidly improving and adapting to help improve your business model. 

For 2023 it is predicted that AI will improve campaign outcomes and reduce costs. Studies show that 34% of marketing professionals are hesitant or feel unprepared to embrace AI. Nevertheless, AI is predicted to reach 107.5 billion in market value by 2028. So, it is important to stay ahead of the game and be prepared to learn more about AI and how it can benefit your business. 

Here are a few ways AI can elevate your marketing strategy:

  • Improves user experience: AI is great for personalising customer experiences and creating campaigns with high conversion rates.

  • Leverage customer data more effectively: with AI tools, marketers are able to collect more data and predict consumer behaviours as well as analyse buyer profiles.

  • Create and Test Content: AI can be used to make your content creation process a lot speedier and a lot easier. With AI, your marketing team will be able to identify opportunities for more effective copy and test the most significant approaches. 

  • Boost Revenue and Cut Costs: AI enables your business to save costs and produce more personalised content which can boost revenue. 

  • Automating Tasks: AI can help with the automotive repetitive tasks and save time for your marketing team. 

Here are a few predicted AI trends for marketing in 2023:

  • Chatbots: chatbots have become increasingly popular as they offer 24/7 customer service and automating upselling offers, helping to discover high-quality leads as well as cutting costs. 

  • Chat GPT: chat GPT is a tool which generates copy which you can use for either social media, blogs, emails and more. This can make your writing and generating process a lot quicker and a lot simpler. 

  • Virtual Assistants: VAs are used for more advanced customer service, such as scheduling appointments, offering product recommendations and more. AI tools can save a lot of time. 

  • AI Generated Video & Images: overall, visual content performs better than written with 91% of customers preferring visual material. AI can help personalise video and image content which will eliminate the need to work with any third-party professionals and thus reduce costs for your business.

AI is an incredible business tool if you can take the time to learn how to use it to your advantage. Invest in AI today and see growth through your marketing channels.

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