The Headline Numbers

The average exhibitor at The Business Show Miami generates around 103 leads over two days. Industry research values a high-intent, qualified B2B lead at approximately $1,016. That places the estimated pipeline value per exhibitor at $104,648, generated directly from two days on the show floor. These are not passive contacts or early-stage clicks. They are face-to-face conversations with business owners and decision-makers actively evaluating solutions for growth.

How Event Conversion Compares

Conversion rates are where the difference becomes clear. According to 2025 benchmarks from Eric Buckley, CEO of LeadSpot, events and trade shows convert 7 to 15% from MQL to SQL. By comparison, LinkedIn Ads convert at 2 to 4%, while Google Ads typically sit at 1 to 3%. High cost combined with low conversion is not a sustainable strategy for companies focused on real growth. The gap is most visible at the point where leads become sales-ready opportunities rather than early interest.

Why Return Matters More Than Volume

High-intent leads move through the pipeline faster and contribute more consistently to revenue. Event-led conversations begin further down the funnel because intent, context, and urgency are already established. Leads generated through exhibiting are not businesses casually exploring options. They are actively looking for specific solutions after seeing how you deliver them.

This is why events consistently outperform other channels when measured by pipeline impact rather than surface-level lead volume.

Why Decision-Maker Leads Carry More Weight

Leads from founders, senior managers, and growth-focused teams carry greater commercial value. Decisions are made faster, deal sizes are clearer, and relationships are often longer-term. The Business Show Miami attracts an audience actively seeking tools, partners, and services to scale their businesses. That results in fewer wasted conversations and a much higher level of commercial relevance on the show floor.

The Business Show Miami

When leads convert at higher rates and represent real buying intent, the value of exhibiting becomes clear. The Business Show Miami connects exhibitors directly with businesses that turn conversations into measurable pipeline and tangible return. For companies prioritising quality opportunities over unfocused volume, The Business Show Miami delivers exactly that.

If you want want to generate qualified, high intent leads, click here to inquire about booking a booth at The Business Show Miami this April.