Generating Fewer Leads? Here are 3 Tips to Keep Leads Flowing for Your SME.
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Tip 1: Don’t slash your marketing budget!
Your marketing team, strategy and budget are not extras or unnecessary, they are a vital way to bring you new business, especially if you are experiencing a lead generation drought. While it may seem counter-intuitive to increase spending when business might be slowing down, increasing your marketing spend temporarily can boost confidence in your teams, investors and potential clients, by bringing in more leads. At the very least, keep your marketing spend the same.
Tip 2: Diversify your marketing spend and strategy
This might seem obvious, but many people can grow attached to their marketing and sales strategies, and find changing them difficult. Invest in new opportunities to gain prospects, or tweak existing spends to see if certain areas are over or under performing. In recent years, decision makers in business have been valuing face-to-face interactions and opportunities. Now could be the perfect time to exhibit at a trade show. The Business Show in Miami offers the opportunity to meet in person with over 6000 people in business, 93% of which are decision makers in their companies. This kind of access to people who want to be sold to is almost impossible to achieve elsewhere. To inquire about exhibiting next year, click here.
Tip 3: Build and maintain relationships with key clients
Managing relationships is one of the basic principles of business, and this pillar is vital when experiencing a drop in leads. Maintaining your relationship with your biggest clients is deeply important, but putting your company forward to forge new relationships is one of the best ways to drum up new business. Our B2B networking event in Miami is one of the best places to have access to people and begin building up an in-person rapport from the get-go. Speed-networking is a perfect way to connect to dozens of people in a short period of time, allowing you to massively increase the reach of your business.
If you want to learn more about how exhibiting at The Business Show Miami can help generate leads for your business, and super-charge your sales, inquire here.