4 of the Hottest Marketing Trends You Need to Know Before 2026
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Marketing is an ever-moving industry, and it is easy to be left in the dust of your competition if you’re not careful.
We are here to help you stay red hot and relevant going into 2026! Read our 4 hottest marketing tips below.
1: Employee-led socials
Increasingly, authenticity is the only major currency on social media, particularly for brands. Viewers crave something real, raw and people led. Some of the most viral and successful social campaigns in the last year have been employee led, real people who work for the company in front of the camera, being themselves. These posts do better and are cheaper to produce than the slick (and sometimes soulless) posts of the 2010’s, although they still have their place in a complete social strategy. Adding some employee led video content on social media could help humanize your business and increase your brand awareness.
2: Face-to-face marketing and sales
Since the end of the COVID-19 pandemic, face-to-face interactions are something that business leaders and decision makers both crave and value. Trade shows like The Business Show Miami offer the chance to get your business in front of thousands of decision makers for SMB’s that are actively seeking to solve problems in their businesses. Our SME business event is the perfect opportunity to get your business out there and in front of key people. To inquire about exhibiting in April 2026, click here.
3: Using AI to turbocharge your strategy and productivity.
AI has already changed the way businesses and individuals do everything from bookkeeping to social media management. Ignoring AI will simply get you left behind! Many pieces of software and tech have begun to integrate AI into their products and services, meaning you could already have access to AI integrations that could turbocharge your productivity.
4: Optimizing your website for AI.
The use of LLMs like ChatGPT to search the internet, instead of the traditional search engines like Google, is on a steady rise. Making sure that your website is optimized so that AI can easily find it and the information on it is really important. At the moment, AI operates similarly to SEO, meaning that keywords are as vital as ever to make sure that both people and AI can see your website and push it.
Integrating these tips into your existing marketing strategy will ensure that your brand is relevant and competitive. To find out how the Business Show Miami can help you generate leads and grow your brand awareness, click here.